Jessica Simpson Launches 24th Category-Maternity Wear

Only weeks after giving birth to her daughter, Maxwell Drew, Jessica Simpson has launched a Maternity line under her Jessica Simpson Collection brand. This will be the 24th category in her empire. The Collection is the most successful celebrity line to date, earning $1 billion in annual revenue.

Simpson said her "vintage 70's maternity clothing line is for moms to proudly show off their baby bumps." It will be carried in Destination Maternity and Macy's stores.